How to Turn Your Business into the Next Global Brand: Creating and Managing a Franchised Network
Brian Duckett, Paul Monaghan
No matter how big a franchised network is now, it started with one outlet and the owner's unique vision. Even McDonalds and Burger King each had one restaurant, and Holiday Inn and Hilton each had one hotel. If you have a successful business format, and your own unique vision, you could be the next big brand - provided you follow the rules of ethical franchising. If you already own, or are helping to manage, a sole business or a franchised network you will do things better when you learn from the experience of all those who have gone before you. AUTHOR BIOG: Brian Duckett has spent the last thirty years as a franchisee, a franchisor, and a consultant to companies considering or practising franchising. He was the creator of The Franchise Training Centre, The Third Wednesday Club and The Franchise Support Centre. Paul Monaghan heads The Franchise Training Centre.
عام:
2008
اللغة:
english
الصفحات:
276
ISBN 10:
1848032218
ISBN 13:
9781848032217
ملف:
PDF, 1.28 MB
IPFS:
,
english, 2008