Bigwig Briefs: Guerrilla Marketing - The Best of Guerrilla...

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Bigwig Briefs: Guerrilla Marketing - The Best of Guerrilla Marketing & Marketing on a Shoestring Budget

Name: Bigwig Briefs: Guerrilla Marketing - The Best of Guerrilla Marketing & Marketing on a Shoestring Budget
ISBN: 9781587620676

Jay Levinson, Bigwig Briefs Staff, BigwigBriefs.com, Aspatore Books Staff

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Best selling author Jay Levinson shares the now world famous principles behind guerrilla marketing, in the first ever "brief" written on the subject. Items discussed include the Principles Behind Guerrilla Marketing, What Makes a Guerrilla, Attacking the Market, Everyone Is a Marketer, Media Matters, Technology and the Guerrilla Marketer, and Dollars and Sense. A must have for any big time marketing executive, small business owner, entrepreneur, marketer, advertiser, or any one interested in the amazing, proven power of guerrilla marketing.

الفئات:

Business & Economics - Sales & Marketing

عام:

2001

الناشر:

Aspatore Books

اللغة:

english

ISBN 10:

1587620677

ISBN 13:

9781587620676